The future of marketing with AI is automating the experiment loop, not the creation work

AI, automation, future

How to write better marketing copy using the 3-step evidence loop for fast conversion

copywriting, clarity, persuasion

Psychology of pricing: use the Anchor-and-Escrow Method to set SaaS prices and manage buyer risk

pricing, psychology, behaviour

Founder-Led Marketing is the necessary commitment to using the founder's unique identity, context, and constraints as the primary marketing channel until the company can afford to buy attention.

founder-led, storytelling, authenticity

Customer loyalty is built by front-loading non-replicable value and automating the feedback loop, shifting the focus from retention rewards to minimizing customer effort in core moments.

loyalty, customer success, retention

Data driven marketing strategy: use the momentum metric filter to find one signal that accelerates growth

data, analytics, decision making

Clarity over creativity in marketing: use the single-purpose promise method to launch faster

clarity, simplicity, messaging

How to test marketing ideas: use the minimum viable hypothesis framework to isolate conviction and inform your strategy

testing, validation, startups

The only marketing metrics that matter for a founder are those directly tied to identifying a repeatable customer acquisition mechanism and proving your unit economics.

metrics, roi, growth

Why founders should do marketing: Use the Validation Loop to de-risk your product and identify early customer fit

founders, marketing, psychology

Competitive analysis framework: use the blind spot analysis to find your unfair advantage

competition, research, positioning

How to build brand authority using the Consistency Filter method in four repeatable steps

authority, trust, proof