Upgrade your pas fintech copy with the risk/reward filter to convert skeptical builders

pas,fintech,copywriting

The conventional AIDA model on social media is a lie. It promises a staircase to conversion but delivers a confusing, cluttered landscape.

aida,social media,marketing model

AIDA B2B marketing: redefine the four stages for a high-friction sales cycle

aida,b2b,marketing model

AIDA personal branding explained: use the Friction/Authority Grid to build conviction

aida,personal branding,marketing model

Apply the Leverage Filter to 4Ps social media marketing

4ps,social media,marketing mix

The PAS+V framework for healthtech copywriting: problem, agitation, solution, validation

pas,healthtech,copywriting

PAS social media marketing using the crisis-to-clarity filter for builders

pas,social media,copywriting

Apply the trust/risk filter to your AIDA fintech marketing process

aida,fintech,marketing model

Effective PAS B2B marketing critiques the classic Problem-Agitate-Solve model, replacing Agitation with a focus on Risk ...

pas,b2b,copywriting

The truth is, AIDA for SaaS fails because it assumes a linear, single-channel journey. SaaS growth is a loop, not a line. It’s about repeated exposure to value, leading to a confident decision.

aida,saas,marketing model

AIDA AI marketing: define the four shift-states for deterministic content creation

aida,ai,marketing model

Use the paid framework (problem, agitate, isolate, deliver) for clear, differentiating copy for PAS startups

pas,startups,copywriting