Marketing Frameworks Explained

Marketing frameworks that make sense

Simple models that sharpen decisions, clarify strategy, and remove guesswork.

4P's SaaS framework: the 5-lever decision filter

Modernize your 4ps saas strategy with the 5-lever decision filter

4ps,saas,marketing mix

4P's AI marketing: the constraint optimization loop

4Ps AI Marketing: Use constraint optimization to find your highest-leverage marketing action.

4ps,ai,marketing mix

STP AI marketing: the funnel firewall framework

STP AI marketing: use the funnel firewall method to cut wasted effort and clarify messaging

stp,ai,marketing strategy

PAS for SaaS: the gap filter framework

The PAS SaaS gap filter: structure your copy with urgency and clarity

pas,saas,copywriting

PAS for small business marketing: the simplicity filter

Evolve your PAS small business marketing copy with the four-step PASS simplicity filter

pas,small business,copywriting

4P's for fintech: the compliance-driven marketing mix

#REF!

4ps,fintech,marketing mix

4P's personal branding: the authority stack for founders

How to master 4Ps personal branding using the authority stack method for maximum leverage

4ps,personal branding,marketing mix

STP SaaS: the zero-sum filter for saas marketing

Define your stp saas segmentation by isolating the highest-friction users

stp,saas,marketing strategy

STP B2B marketing: the micro-niche triangulation

STP B2B marketing requires a micro-niche triangulation process: segmentation, pain identification, and isolation positioning.

stp,b2b,marketing strategy

PAS content marketing: the commitment loop for builders

The Problem-Agitate-Solve (PAS) formula is outdated; modern content marketing requires a fourth step, Commitment, to drive immediate, measurable founder action.

pas,content marketing,copywriting

The PAS framework for digital marketing: from pain to proof

Critique and evolve the pas digital marketing agency framework

pas,agency,copywriting

STP digital marketing agency: the decision filter for founders

Apply the STP digital marketing agency decision filter to determine your ideal client and service focus.

stp,agency,marketing strategy