Learn how to segment clients by structural constraints, not vanity metrics with STP for the consulting industry.

stp,consulting,marketing strategy

Apply pas education marketing by adding evidence to build immediate trust

pas,education,copywriting

In fintech, the traditional STP model must be extended with the Trust Filter, focusing first on earning micro-trust at every touchpoint before attempting to segment, target, or position.

stp,fintech,marketing strategy

How AIDA digital marketing agencies should use the Intent/Friction Filter

aida,agency,marketing model

Apply the Tension/Resolution Loop for AIDA small business marketing to simplify content strategy

aida,small business,marketing model

Reframing PAS AI marketing for modern conversion

4ps,consulting,marketing mix

4ps healthtech: use the 4 pillars of assurance to drive clinical adoption

4ps,healthtech,marketing mix

AIDA real estate marketing critique: use the commitment-cost model to close high-friction deals by de-risking financial and emotional costs.

aida,real estate,marketing model

How 4Ps digital marketing agencies use the 4R marketing mix to drive client traction

4ps,agency,marketing mix

The problem is that for startups, AIDA is incomplete. It stops at Action—the first transaction.

aida,startups,marketing model

AIDA healthtech marketing: apply the trust compression model to accelerate adoption

aida,healthtech,marketing model

Threat-Pivot-Closure marketing: leverage the inevitable time-sensitivity in pas real estate marketing to drive immediate leads

pas,real estate,copywriting