Marketing frameworks that make sense

Simple models that sharpen decisions, clarify strategy, and remove guesswork.

4P's small business marketing: the three gravity wells
The 4Ps framework for startups should be re-prioritized into the Three Gravity Wells: Product, Price, and Place, which must be solved before focusing energy on Promotion.
4ps,small business,marketing mix
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PAS AI marketing: the tension/release loop for builders
Reframing PAS AI marketing for modern conversion
pas,ai,copywriting
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AIDA for ecommerce: the aida+s conversion loop
The classic AIDA framework fails in modern eCommerce because it neglects the customer's need for instant social proof, requiring the AIDA+S Loop.
aida,ecommerce,marketing model
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PAS consulting: the uncertainty filter for builders
Apply the pas consulting framework using the uncertainty filter method to secure high-value clients.
pas,consulting,copywriting
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P.A.S.S. e-commerce: a modern copywriting system
Apply the P.A.S.S. framework for e-commerce copy, guiding customers from problem awareness to product selection.
pas,ecommerce,copywriting
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