Customer journey mapping: use the Decision Filter method for startups

journey, mapping, experience

Effective marketing psychology is the art of minimizing perceived risk by systematically addressing the three core psychological fears that block purchasing decisions.

psychology, persuasion, evidence

Brand storytelling framework: use the moment of contradiction to create immediate trust

storytelling, branding, LiftKit

For pre-revenue startups, social media strategy is not about broad reach but using high-context channels to achieve extreme proximity to the first 100 ideal customers.

social media, startups, content, awareness

An effective email marketing strategy for startups relies on three automated wires—Engagement, Nurture, and Retention—to systematically drive action based on user behavior, not just static lists.

email, automation, retention

Most content marketing advice is designed for media companies, not startups. It tells you to "post consistently" and "build authority."

content, inbound, seo, LiftKit

The standard advice for SEO vs PPC is a polite fiction. It tells you to use PPC for speed and SEO for scale. It’s balanced. It’s reasonable.

seo, ppc, advertising, growth

Landing page optimization strategy: use the Isolation Principle to cut friction

CRO, landing pages, conversion, design

The marketing funnel is dead. Long live the marketing funnel. This is the uncomfortable truth: you need the concept...

funnels, conversion, growth, marketing basics

You read the articles about persuasion. They list six or seven psychological principles: Scarcity, Authority, Social Proof, and so on.

psychology, persuasion, copywriting

The founder marketing mindset: use the Translation Framework to articulate value

mindset, founders, psychology, clarity

If you are pre-revenue, or barely post-revenue, your brand positioning is simply the clearest, most defensible answer to one question...

branding, differentiation, startups