Define your unique selling proposition with the isolation filter method

usp, differentiation, communication, clarity

How to write a tagline using the Signal/Noise Filter method, which focuses on clarity and differentiation for startups.

copywriting, branding, clarity, communication

The standard advice for your value proposition is a lie. They tell you to list features, talk about benefits, and sound vaguely inspirational.

value proposition, examples, clarity, messaging

How to define your target audience using the Signal/Noise Filter method.

customer research, segmentation, clarity

Positioning strategy for founders: define your four-corner clarity system

positioning, messaging, differentiation, founders

Marketing strategy for startups: use the constraint-driven path method to identify your first lever

strategy, startups, growth, LiftKit framework

Marketing plan vs strategy: use the Map/Compass method to align action and long-term positioning

planning, execution, startups, differentiation

Startup marketing fundamentals: use the certainty/chaos filter to diagnose the three growth constraints

startups, growth, marketing basics, clarity

Why most marketing fails: how to use constraint-centric marketing to find the one growth blockage

truths, psychology, clarity, marketing failure

How to build a marketing strategy using the momentum matrix framework

strategy, planning, startups, marketing basics